Acuity AI Advisory

Independent AI Advisory · Ireland & UK

Most AI investments
underdeliver.
Here's why.

Leadership teams adopt AI tools. Productivity stays flat. The gap between expectation and result is almost never a technology problem — it's a diagnosis problem.

Book a conversationSee the evidence →
Ger Perdisatt speaking at Law Society of Ireland AI Advisory Session
Law Society of Ireland — AI Advisory Session

Former

COO, Microsoft Western Europe

15 years · €10bn revenue

Non-Executive Director

DAA plc

€5bn capital programme

Non-Executive Director

Tailte Éireann

National Land Registry & Mapping

Position

Independent — no vendor ties

Advisory, build, and implementation

Trusted by

Institute of DirectorsLaw Society of IrelandCPLNTR plcSiemensKrollAbu Dhabi CustomsDanske BankHolmes O'Malley SextonFurthrCore BuildersInstitute of DirectorsLaw Society of IrelandCPLNTR plcSiemensKrollAbu Dhabi CustomsDanske BankHolmes O'Malley SextonFurthrCore Builders

Selected clients include the Institute of Directors Ireland, Law Society of Ireland, Siemens, Kroll, NTR plc, CPL, Abu Dhabi Customs, Danske Bank, and Holmes O'Malley Sexton.

What diagnosis-first looks like in practice

€560k

Margin recovered in seven days

A food distributor's leadership team had no visibility of SKU-level margin performance. The diagnostic identified the gap. The fix used existing systems. No new software.

Food Distribution — Operations

85%

Reduction in monthly reporting time

Finance team spending 26–39 hours monthly on manual data extraction between systems. Diagnostic identified the bottleneck. Time dropped to 3–5 hours using tools already in place.

Financial Services — Reporting

1,525

Automatable hours identified per year

Revenue debt recovery process mapped across a professional services firm. Structured diagnostic surfaced the volume of repeatable work that could be handled without senior time.

Professional Services — Process

The tools aren't the problem.
The diagnosis is missing.

Every AI rollout that fails follows the same pattern: a tool gets selected before the problem is understood. The vendor promises transformation. The implementation runs over time and budget. The productivity numbers don't move.

Acuity holds no vendor relationships and sells no software. That means when we recommend a technology direction — or help build and implement it — the only thing driving that decision is what's right for your organisation. We can act as trusted advisor, guide an implementation, or sit alongside your team as eyes-on-the-ground when you're navigating technology decisions you don't have the in-house experience for yet.

Most engagements begin with a conversation. No agenda, no pitch. Just a clear read of where you are and an honest assessment of what's actually worth doing.

About Ger Perdisatt

Ger Perdisatt

Founder & CEO, Acuity AI Advisory

PreviousCOO, Microsoft Western Europe — 14 markets, ~€10bn revenue, 180-person team. 15 years total.
NEDDAA plc — chairs Strategic Infrastructure & Sustainability Committee. €5bn capital programme.
NEDTailte Éireann — National land registry, mapping and valuation authority.
PositionIndependent — no vendor relationships, no software to sell, no audit conflicts. Advisory, build, and implementation.

What independence means

—Not a Big 4 firm. No cross-sell pressure.

—No vendor relationships — the recommendation is never driven by a commercial interest in the outcome.

—We advise, build, and implement — whatever the engagement requires.

“You needed six months and got us to the starting point faster than we would have managed in two years on our own.”

I spent fifteen years inside Microsoft — including five as COO across Western Europe — watching organisations make the same mistakes with technology adoption. The tool gets selected first. The process gets reverse-engineered to fit it. The expected productivity gain never arrives.

I left to build the firm I couldn't find when I needed it: independent, diagnosis-first, senior-led. No junior consultants handed the engagement once the contract is signed. No proprietary frameworks designed to create dependency.

Every engagement starts the same way. We talk. I understand what you're actually dealing with. Then we figure out together whether and how to proceed.

EvidenceoverEnthusiasm.

AI is the most over-promised technology in a generation. The organisations that get real value from it are the ones that started with an honest diagnosis — not a vendor demo.

Where we're working

All proof points →
LegalAI governance framework and productivity workshops for a national professional membership body — distributed to solicitors across IrelandNational institutional partner
GovernanceAI Governance Toolkit for directors developed for a leading governance membership organisation; distributed to full member networkInstitutional distribution
Financial ServicesAI governance framework and Microsoft 365 advisory for the governance and CEO office of a regulated financial institutionRegulated sector
Decision IntelligenceAI decision intelligence advisory for a global professional services firm; extended to government clients across the Gulf regionGulf market validation
Professional ServicesAI diagnostic and workforce readiness assessment across 1,300 staff at a multinational professional services groupEnterprise scale

How it starts

Most engagements begin with a single conversation.

No agenda. No pitch deck. I'll ask what's not working, you'll tell me what you've tried, and between us we'll establish whether there's something worth exploring further.

Book a conversationSend a message

What to expect

1

We talk

30–45 minutes. You explain your situation. I ask questions. No preparation required on your side.

2

I share what I'm seeing

Specific ideas and approaches we've used in comparable situations — so you know exactly what you're dealing with.

3

We decide together

If there's a fit, we figure out the right way to work together. If there isn't, I'll say so plainly.